Michelin Stars are no longer serving their intended purpose, making them tired and boring. So what is the problem that the next big chef will solve next?
I was thinking more about this article and I think because everything “new” feels like it has been already discovered, maybe the modern dining experience is more about branding than anything.
The marketing is less about how good or new it’ll taste, and more about the “personality” of the restaurant and the values people want to be associated with by going there
Fine dining is certainly very experiential these days. The tuna fight club sounds insane!
Indeed, if you can stomach that much tuna in an evening 😂
I was thinking more about this article and I think because everything “new” feels like it has been already discovered, maybe the modern dining experience is more about branding than anything.
The marketing is less about how good or new it’ll taste, and more about the “personality” of the restaurant and the values people want to be associated with by going there